If your website hasn’t been updated in years—or if you’re not even sure how people find you—this post is for you.
· Start with your homepage: does it clearly say who you help, how, and why it matters? If not, simplify your message.
· Update your service descriptions. Make them clear, benefit-oriented, and tailored to the people you serve.
· Add testimonials or case studies. Social proof builds trust.
· Streamline your contact form. Make it easy for visitors to connect.
· Optimize for mobile—many users visit your site on their phone.
· Bonus tip: Offer a free resource (e.g., checklist, worksheet, video) in exchange for an email address. It builds trust and starts a relationship.
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