Gone are the days when educators had to wait for conference presentations or journal publications to share their expertise. Today, platforms like LinkedIn and Bluesky allow faculty, coaches, learning designers, and instructional professionals to connect with peers, share knowledge, and expand their professional presence—all in real time.
Whether you’re new to social platforms or looking to refresh your strategy, this post offers practical tips for using LinkedIn and Bluesky to elevate your voice and grow your educational impact.
Why Share Your Work Online?
Educators have a wealth of insight—from innovative teaching strategies to program outcomes and reflections on student learning. Sharing your work online:
- Increases your visibility and credibility
- Attracts collaboration and consulting opportunities
- Builds professional community and conversation
- Contributes to knowledge exchange beyond paywalled publications
If you’re already creating great content—webinars, courses, blog posts, research, presentations—why not repurpose it for broader reach?
Using LinkedIn: Professional Networking for Educators
LinkedIn remains a top platform for higher education professionals, consultants, and thought leaders. It's ideal for sharing your expertise and engaging in educational discourse.
Key LinkedIn Strategies:
- Update your headline and bio to reflect your focus (e.g., “Faculty Developer | Adult Learning Specialist | Online Learning Strategist”)
- Share your work in bite-sized posts: articles, teaching tips, reflections, or links to webinars and blog posts
- Engage with others by commenting on posts, tagging collaborators, and joining education-focused groups
- Use hashtags like #AdultLearning #InstructionalDesign #AIinEducation to increase discoverability
Post Idea: “Just wrapped a faculty webinar on inclusive course design—here are three takeaways that resonated with participants.”
Using Bluesky: A New Space for Education Discourse
Bluesky is a newer, decentralized social platform gaining traction among educators, researchers, and advocates looking for open and accessible conversations. It’s less formal than LinkedIn and ideal for dialogue, resource sharing, and community building.
Key Bluesky Strategies:
- Craft short, conversational updates about what you’re learning or teaching
- Share links to your blog, resources, and recorded webinars
- Follow hashtags and educators in your areas of interest
- Join discussions about pedagogy, technology, equity, and emerging tools like AI
Post Idea: “Exploring smart learning strategies in my adult ed class. Loving how AI tools spark critical reflection. Anyone else integrating ChatGPT?”
What Should You Share?
You don’t need to be a social media influencer. Just share authentically and consistently. Consider:
- Highlights from recent workshops, webinars, or presentations
- Reflections on instructional practices or student feedback
- Resources you’ve created (e.g., course templates, checklists)
- Professional development opportunities or publications
- Questions or polls to spark community dialogue
Getting Started
Pick one platform to focus on first—start with LinkedIn if you prefer structured networking, or Bluesky if you’re seeking more organic conversation. Aim to post once a week, even if it’s just resharing an article with your commentary.
Consistency builds visibility—and builds trust.
Final Thought
As educators, we have a responsibility—and an opportunity—to contribute to professional dialogue and educational change. Social platforms are not just for influencers or marketers; they’re powerful tools for reflection, advocacy, and collaboration in the field of adult and continuing education.
Start where you are. Share what you know. And join the conversation shaping the future of learning.
Want Help Strengthening Your Online Presence?
At SCOC Consulting, we help educators and consultants build a professional digital presence that aligns with their mission and values. Our services include:
- LinkedIn and Bluesky strategy coaching
- Website and content development
- Google Business and visibility audits
- Digital storytelling for educational professionals
Explore our digital presence and branding services at SCOC Consulting.
